User behavior analytics tools are an important part of today’s product manager, SEO and content team, CRO experts, SaaS teams, and support team’s toolkit. These seamless tools help you track and analyze how users navigate your website.

You can use this data to optimize your website, improve user experience, boost conversion rates, streamline your marketing, and drive growth to your business.

What Are Behavior Analytics Tools?

User Behavior Analytics tools or website tracking tools show the actions users take on your website or app and help you understand how they experience and interact with your product. Analyzing data from behavior analytics tools helps you know the issues like web bugs, confusing navigation, or poor user experience/PX so you can take actionable steps to improve UX and the customer journey and increase conversion rates.

Key Factors To Consider While Choosing Behavior Analytics Tools

To choose the best user behavior analytics tools for your e-commerce or SaaS websites, you must consider various factors, including your product, business goals, and budget. You should consider the following five factors when choosing the best behavior analytics tool.

1️⃣ Ease of use: Does the tool is easy to use? Does it require technical expertise? How quickly can you learn and master the tool?

2️⃣ Features/functionalities: What are your goals for the tool? Are you interested in understanding the user journey, tracking conversion funnels, identifying threats, etc.? How do the tool’s features compare with those goals?

3️⃣ Data Visualization Options: Does the tool provide clear and insightful visualizations and reports? Can you customize your dashboards and reports? What kind of data can you visualize?

4️⃣ Value of Money: How much does the tool cost? Is the price worth the features and functionalities it provides? Will it scale well with your app or website?

5️⃣ Integrations: Does the tool integrate nicely with the other tools? How easy is the integration process?

Remember that your goal isn’t to locate the tool with the most bells and whistles. Instead, you want to identify a tool with the right features for your use case and at a price that fits your budget.

5 Best User Analytics Tools in 2024

(1) Quantitative Analytics Tools

Traditional analytics tools are actually software that allows you to understand what users are doing on your website. They work like a hidden camera of your website and capture user sessions, page visits, clicks, and many more. These analytics platforms collect data best suited to quantitative analysis.

(I) Google Analytics

Google Analytics (GA) is a traditional analytics platform that collects user data across devices and platforms. It helps you track quantitative data from demographics to user behavior. GA translates user actions on your website or app into key data points. GA is a free tool. It is one of the best traditional user tracking software or tools to answer questions like

• How many users visited your pages?
• What is your page’s bounce rate?
• Where did users come from?

(II) Mixpanel

Mixpanel is a product analytics tool that helps you convert and retain customers by analyzing user interactions on your website. Mixpanel opts for a self-serve approach to behavior analytics. You can choose a free plan for up to 20 million monthly events. Once you have set up your events, properties, and user characteristics, it helps you answer:

• What is the drop-off rate at every step of the conversion funnel?
• Which user cohorts converted best?
• How are users enjoying PX?

(III) Heap

Heap is a digital insights platform that helps users understand website visitors' and customers’ behavior. It lets you collect data automatically with a single snippet. You don’t need any technical expertise to use Heap. It also alerts you about the potential friction points in your site’s UX. You can get up to 10k free monthly sessions in Heap.

(2) Session Replay Tools

Session Replies or session recordings work like hidden cameras on your website and capture all the actions visitors take, such as browsing from page to page, including mouse movements, clicks, taps, and page scrolls.  

These recordings help you understand how users interact with your website and their experience. This information allows you to identify where users get frustrated or stuck and fix bugs.

(I) riyo.ai Recordings

riyo.ai recordings show how individuals navigate your website, helping you understand and identify blockers in the customer journey. Check the elements they clicked and where they rage-click or turn back before taking action. It is like looking over your user’s shoulder as they move their mouse, jump between pages, click on different elements, and exit your website.

You will get a real idea of how users interact with your product instead of playing a user behavior guessing game. Session recordings help you notice the changes that will improve your website and user experience (UX) and give you visual, qualitative proof of your changes' positive impact. With a Google Search Console tracking functionality and the error filter, Recordings also allow you to watch sessions with website bugs so you can fix issues quickly.

You will get answers to the following questions;

1️⃣ Where do users focus the most? Where do they spend most of their time, and what do they ignore completely?

2️⃣ What causes users to get confused or stuck?

3️⃣ What influences them to leave the website? What do they do in those moments? At which point do they abandon the cart?

Analyzing session recordings will give you insights to help fix UX issues and optimize your website for a smooth customer journey and a higher conversion rate.

(II) FullStory

FullStory's session recordings clearly show shopper frustration, helping you pinpoint and resolve issues more effectively. Like riyo.ai, FullStory captures every interaction visitors have on your site, all easily searchable within your dashboard.

By indexing every digital interaction on your website or app, FullStory enables teams to track, measure, and act on customer experiences at scale. These recordings provide insights into the business impact of issues, whether the number of users affected or revenue lost, allowing you to prioritize bug fixes efficiently.

Additionally, FullStory lets you watch live sessions while users are still browsing, offering real-time support benefits for your team.

It dives deep into the user experience by tracking mouse movements, identifying popular or ignored sections, and measuring time spent on each element. Discover pain points in their journey and make targeted updates to streamline their flow through the conversion funnel, ultimately boosting your conversion rate.

(3) Heatmap Tools

A heatmap is a color-coded visual tool that highlights which areas of your website get the most (hot) or least (cold) user interaction.

By aggregating user behavior, heatmaps show whether visitors engage with key content, get sidetracked by non-clickable elements, interact with buttons and links, or encounter browsing issues across desktop and mobile.

Essential for data-driven decision-making, heatmaps are invaluable when A/B testing, updating, or redesigning your website.

(I) riyo.ai Heatmap

riyo.ai Heatmaps visually show user behavior on your web pages, using colors from red (most popular) to blue (least popular) to highlight interactions with various elements.

You can track user engagement through different types of heatmaps.

1️⃣ Scroll heatmaps: measure how far users scroll down a page. Are visitors seeing your CTA or unique selling proposition (USP)?

2️⃣ Click heatmaps: track how often users click on elements. Are users clicking on non-clickable areas, or are essential buttons missing?

3️⃣ Move heatmaps: monitor mouse movements on the desktop, revealing how users navigate key sections of the page.

These insights help you refine page copy, layout, CTA placement, messaging, and design to improve user experience.

(II) Lucky Orange

Lucky Orange is a conversion optimization tool that provides real-time heatmap insights and analytics. It helps you observe user interactions in real-time as they navigate menus, open popups, or fill out forms on your site.

Lucky Orange lets you segment metrics by device type and time frame, offering detailed insights into how users engage with your website. Though heatmap data is only available for 30 days, it allows you to quickly identify and address immediate user issues that need urgent attention.

(III) Inspectlet

Inspectlet is a heatmapping tool designed to show your website visitors' intentions and highlight what captures their attention as they browse.

You can track where visitors are focusing—or overlooking—by analyzing their mouse movements and clicks. Inspectlet’s scroll heatmaps show whether users scroll far enough to reach key sections, such as product descriptions, pricing details, or the 'buy' button.

(4) Feedback and Voice of the Customer (VoC) Tools

Website feedback and Voice of the Customer (VoC) tools provide something other tools can’t: direct, qualitative insights from real users. These feedback tools help you combine quantitative data like traffic, bounce rates, and session durations with the "why" behind user behavior.

While tools like Google Analytics offer valuable metrics, they lack the user context that feedback tools capture directly from visitors.

Here’s how they fill the gap:

1️⃣ Traditional metrics show cart abandonment; feedback tools help you ask why.

2️⃣ Traditional metrics highlight high exit rates on a page; feedback tools let you survey users before they leave to understand what drove them away.

3️⃣ Traditional metrics indicate low CTA conversion; feedback tools let you ask what’s preventing users from taking action.

(I) Hotjar Feedback Tool

Hotjar Feedback tool provides real-time visual feedback from your website users. Visitors can select, rate, and comment on specific elements, helping you understand what they love and needs improvement.

What it helps you do is understand how users feel about your site or app. The Incoming Feedback widget at the page’s edge allows users to rate their experience, share details, and even screenshot specific elements.

Use Incoming Feedback to:

1️⃣ Gauge visitors' feelings about key pages and elements (e.g., product images, descriptions, buttons, headlines, checkout).

2️⃣ Track user satisfaction over time with feedback rating graphs.

3️⃣ Measure user happiness before and after changing your site or app.

(II) Usersnap

Usersnap is a versatile feedback platform designed to help SaaS companies grow by centralizing customer requests, bug reports, and customer experience (CX) ratings in one hub.

It helps you gather valuable feedback from visitors by enabling them to:

1️⃣ Rate their experience

2️⃣ Contact support via live chat

3️⃣ Report issues by screenshotting specific page elements

4️⃣ Fill out in-app forms

All feedback is displayed on a dashboard with statistics and trends, allowing you to track improvements and measure their effectiveness over time.

(5) Conversion Funnel Tracking Tools

Conversion Funnel Tracking Tools help monitor each stage of a user's journey through your website, from the initial visit to the final conversion.

These tools show where users drop off and successfully move through the funnel, helping you identify friction points, optimize the user experience, and improve conversion rates by addressing issues at specific stages.

(I) riyo.ai

riyo.ai is a powerful conversion funnel tracking tool that helps eCommerce and SaaS businesses optimize their user journeys by visualizing the entire funnel from start to finish.

It helps users by tracking user behavior at each stage of the funnel by allowing them to:

1️⃣ Identify where users drop off during the process

2️⃣ Monitor which steps successfully lead to conversions

3️⃣ Pinpoint friction points that prevent users from moving forward

4️⃣ Analyze the effectiveness of changes to improve the funnel flow

All funnel data is presented on a user-friendly dashboard with actionable insights, helping you make data-driven decisions to improve conversions over time.

(II) Funnelytics

Funnelytics is a robust conversion funnel tracking tool designed to help marketers and businesses easily visualize and optimize their sales funnels.

It helps you to map out and analyze your funnel by enabling you to:

1️⃣ Track user behavior across every stage of the funnel

2️⃣ Identify drop-off points and high-conversion steps

All data is displayed on a clear, visual dashboard, allowing you to optimize your funnel performance and make strategic, data-backed improvements to drive conversions.

Having a behavior analytics tool with impressive features and flashy reports isn't enough if it doesn't contribute to improving your website or app.

To select the right behavior analytics tool(s) to improve your website and user experience, define your goals. Consider the following:

1️⃣ Are you looking to boost conversion rates or average order value (AOV)?

2️⃣ Do you want to reduce cart abandonment or customer churn?

3️⃣ Are you interested in determining which version of your site or app users prefer?

4️⃣ Do you want to assess whether a product update has made a positive impact?

By clarifying your objectives, you can effectively evaluate your options and choose the tool that aligns with your goals.

FAQs

Which tools can be used to track user behavior?

Some of the top tools for tracking user behavior are Clicky, Google Analytics, Crazy Egg, Hotjar, and riyo.ai.

How do you track user behavior on a website?

You can track user behavior on a website by integrating a user behavior analytical tool with your site and collecting, combining, and analyzing quantitative and qualitative user data to understand how users interact with a product or website.

Which tool helps explicitly in understanding visitor behavior on the website?

riyo.ai is one of the best user behavior analytical tools. It offers a 360-degree view of all the relevant KPIs, from page views to visitor information.

How tracking website visitors can help me?

Tracking website visitors can help you get a clear idea of your website's performance and optimize it further.