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B2B sales and companies generation Do's and Dont's to keep you updated with news, tips, and best practices on all things marketing and sales.

Sep 25, 2024|9 Min Read

Understanding The Customer Journey Mapping: What Is It And Why Is It Important?

There is a belief that you cannot understand someone until and unless you have walked a mile in their shoes, and that is precisely what customer journey maps do. They help you put yourself in the different shoes of your customers and understand your business from their point of view. Why should we need to do it? How should we do it? I know you have so many questions in your mind right now. I guess that’s why you are here! Here is a detailed guide on customer journey mapping. What Is the Cust

Sep 18, 2024|13 Min Read

How to Improve Conversion Rates with Effective Product Recommendations For E-Commerce

Did you know? Shoppers who click on recommendations are 4.5x more likely to add items to their cart and complete purchases. Even I was surprised when I heard that 49% of shoppers purchased a product they did not initially intend to buy after watching personalized recommendations. The gist is that more than 75% of customers are likelier to buy based on personalized recommendations. So, it's time to work on product recommendation strategies! What Are E-Commerce Recommendations? Ecommerce recomm

Sep 11, 2024|13 Min Read

Why Your Conversion Rates are Falling: Common Mistakes to Avoid

Conversion rates vary in industries, but if we talk about the average of some niches, the number sits at 2.35%. This means if your website is converting at the 2-3% mark, you are doing okay! (Image Source) In B2B, the professional services industry has the highest conversion rates at 4.6%. So, if you are thinking, “Conversion of my business is less than this charts!” you are already ahead of your competitors who are dealing with the same issues. In this article, we will discuss five common

Sep 9, 2024|9 Min Read

Reducing Cart Abandonment with Personalized Checkout Experiences in E-Commerce

According to Baymard Institute, 70% of e-commerce users abandon their carts, which clearly means almost 70 out of 100 potential customers give up before making a purchase. Shoppers leave their carts after showing interest in your product or what you are offering to them; they didn’t hit the finish line. That may be because they got distracted by competitors, became frustrated because of too many steps in the checkout process, or bumped into a UX glitch in the checkout process. In this blog,

Sep 5, 2024|8 Min Read

Improve User Experience on Your E-Commerce Website: Practical Tips to Reduce Bounce Rates

According to the study, for e-commerce sites, a bounce rate of 20-45% is generally acceptable. Take a deep breath because lowering your bounce rate doesn’t require major overhauls, just a dedicated focus on delivering an excellent user experience. So many e-commerce websites are fighting for high visibility online, but better engagement is the best way to succeed! Let me explain what I try to hint at in the sentence above. Consider you are getting a ton of traffic on your e-commerce store, bu

Sep 3, 2024|13 Min Read

The Hidden Cost of a Poor User Experience: How it Impacts Your E-commerce Business

Do you know 90% of users have stopped using an app due to poor performance, while 32% of customers would leave a brand they loved after just one bad experience? So, if you think you designed your website thoughtfully, you must test its usability twice. If your website makes it difficult for users to access certain information or is not optimized for viewing on various devices (desktop, mobile, and tablet), then you might have a poor user experience (UX). Poor UX harms website credibility,

Sep 2, 2024|8 Min Read

The Basic of E-Commerce Website Optimization 2024

According to the research, the e-commerce industry is about to grow from $1.3 trillion (2014) to $8 trillion by 2027. The following graph shows the same. As customers become more discerning and search engines more sophisticated, a well-optimized website can be the difference between success and obscurity. Creating a perfect ecommerce website may be an elusive goal, but you can make efforts to get as close as possible. What is e-commerce optimization? E-commerce optimization involves fine-tu

Aug 13, 2024|7 Min Read

6 Best Tips to Improve Customer Journey On WooCommerce 2024

While talking about e-commerce, WooCommerce stands out as a premium platform, offering a flexible and robust solution for businesses of all sizes to create and manage their online store. Around 6.6 million e-commerce websites use WooCommerce, and almost 5 million online stores are taking advantage of free WooCommerce plugins. You won’t believe, but according to facts, the WooCommerce plugin is downloaded almost 30,000 times daily, until today it has been downloaded almost 161,908,800 times from

Aug 6, 2024|14 Min Read

Top 10 Marketing Tools For E-Commerce to Improve Conversion Rates in 2024

Have you heard that in 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027. The following image shows the retail e-commerce sales worldwide from 2014 to 2027. (Image Source) As you know, each coin has two sides. Grabbing your pie from the continuously growing and competitive e-commerce market requires foolproof marketing strategies

Aug 1, 2024|7 Min Read

Top Cart Abandonment Stats For Ecommerce And How To Avoid Them To Increase Your Sales In 2024.

I know you have put a lot of effort into designing your e-commerce website, writing product pages, and investing a lot in marketing campaigns to attract your targeted audience. But do you know why they abandoned their carts without completing the purchase process? Nobody wants to lose their potential customers like this, right? So, it is more important to know why this happens and how to fix it, too. It is important not just to increase sales but to use these data to help you to improve your sa

Jul 24, 2024|9 Min Read

Advanced SEO Strategies for Boosting Your eCommerce Store

If you sell products and aim to reach the widest possible audience, a well-optimized eCommerce website is what you need. Why is this important? According to Statista, e-commerce will grow to $8 trillion by 2027. By optimizing your eCommerce site, you can tap into this vast market of eager online shoppers. However, you need to be visible before you can capture their attention. This is where SEO for eCommerce comes in. What is SEO in eCommerce? A well-designed and optimized website with high-q

Jul 19, 2024|16 Min Read

7 Analytics Tools For eCommerce Website Analysis in 2024

Running in a competitive eCommerce market requires more than just an attractive website and competitive pricing. It's about using the right analytics tools to understand your customers' behavior, optimize their shopping experience, and drive sales. This year, 2024, has seen the emergence of various cutting-edge analytics tools designed specifically for eCommerce websites. These tools offer deeper insights into user interactions and provide actionable data to improve your digital strategies. Whi

Jul 17, 2024|13 Min Read

5 Tips To Improve User Experience And Grow Your Conversions

But have you ever thought about what your audiences need from your website and what a smooth user experience looks like for them? According to Forrester Research, a smooth user experience can boost your website’s conversion rates by up to 200% (Yes, really!), But how do you make that happen? Relax, we have got you covered. Here are five easy, practical, and yes, fun tips to turn your website into a user-friendly, conversion-generating machine. Let’s make your visitors feel at home and watch th

Jul 13, 2024|15 Min Read

eCommerce Marketing 101: Strategies You Need to Know in 2024

We live in the world of eCommerce, where the virtual shelves are endless, and your customers can shop for their basic as well as luxurious needs. If you have clicked on this blog, you are likely confused about which eCommerce marketing strategies to use to increase sales. Whether selling handmade alpaca sweaters or the latest electronics gadgets, using the best eCommerce marketing strategies can feel like teaching a cat to fetch; challenging, but not impossible. Picture this: You are at a crowd

Jul 4, 2024|13 Min Read

Shaping Customer Behavior on Shopify: Key Insights and Strategies

According to research, 700 million people worldwide use Shopify, and these Shopify partners earn $12.5 billion or more annually. Shopify users are increasing daily, and to maximize their profits, they use behavior analysis, which is important in today’s very competitive eCommerce market. Shopify customer behavior analysis allows businesses to target their ideal audience and customize their marketing campaigns according to the behavior analysis. This will enable users to provide the best experie

Jun 26, 2024|8 Min Read

A Guide to Improving User Experience with Session Replay Tool

We live in the wild world of the internet, where every click, scroll, and hover can feel like a small adventure. But let’s be honest, not all adventures are fun! Some are more like navigating a jungle without a map. But with the help of Session Replay Tool, the backend hero of the digital world. Imagine having a magical rewind button that lets you see exactly how users interact with your website. It’s like having a CCTV for your web traffic, minus the creepy factor. This tool is here to turn tho

Jun 20, 2024|10 Min Read

Top 8 Session Recording and Session Replay Tools: A Complete Guide

Let's face it: staring at website analytics can feel like deciphering ancient hieroglyphics. You see numbers going up and down, lines wiggling this way and that, but pinpointing why users vanish faster than a free slice of pizza at a work meeting? That's a whole other story. Don’t worry, you digital detective! Session recording tools have become your secret weapon. By letting you see exactly how visitors navigate your site, you can identify those confusing click-through mazes and frustrating fo

Jun 11, 2024|5 Min Read

8 Best CTA Practices for Higher Conversion Rates in 2024

Who doesn’t want to optimize their website according to users' likes? But sometimes, lack of time and resource management hinders website makeovers. In this case, optimizing a website’s call-to-action (CTA) is an effective way to increase conversion rate and sales with minimal effort. CTAs are the buttons of the website that visitors click, and that leads to potential conversion. These actions give necessary information to the users, directly lead them to the cart (in the case of eCommerce busi

Jun 3, 2024|2 Min Read

riyo.ai WooCommerce Installation guide

Start with copying the tracking code of riyo.ai The first step is to obtain the riyo.ai’s tracking script to add to your website. The script becomes available once you have added the website URL you want to analyze. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking sc

Jun 3, 2024|2 Min Read

riyo.ai Shopify Installation guide

This guide will explain installing the riyo.ai tracking code on your Shopify store. Let's start! 1. Installing riyo.ai Tracking Code 2. Workaround for Tracking Shopify Checkout Flow Installing riyo.ai Tracking Code Start with copying the tracking code of riyo.ai The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), p

Jun 3, 2024|2 Min Read

Install the Tracking Code with Google Tag Manager

Start with copying the tracking code of riyo.ai The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2: C

Jun 3, 2024|2 Min Read

How to Integrate riyo.ai on Squarespace

Copy The Code Is Mandatory The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2: Click View Script and

Jun 3, 2024|2 Min Read

How to Integrate riyo.ai on Magento

The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2: Click View Script and copy it, or you can copy it

Jun 3, 2024|2 Min Read

How to Integrate riyo.ai on BigCommerce

Let’s Start With The Copying Code of riyo.ai The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2: Clic

Jun 3, 2024|2 Min Read

How to Install riyo.ai in Webflow

Start riyo.ai-ing in Webflow by copying the code The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2:

Jun 3, 2024|2 Min Read

How to Effortlessly Integrate riyo.ai on HubSpot CMS

Integrate HubSpot CMS website with riyo.ai: The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2: Click

Jun 3, 2024|2 Min Read

How do you integrate riyo.ai with the WIX Website?

Let me help you set up your Wix website with riyo.ai: The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Ste

Jun 3, 2024|2 Min Read

How to Install riyo.ai on WordPress

Start with copying the riyo.ai tracking code The first step is to obtain a script you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking script. Step 2: Clic

May 22, 2024|12 Min Read

8 Best AI Tools For UX Designers To Know In 2024

Hey there👋! Are you a UX designer? Are you hunting for the perfect AI tools to ease your work? Then this article is for you! UI/UX design has undergone substantial changes recently, particularly between 202k and 203k. Today, designers are rigged with various AI tools that simplify the design process, providing glimpses of outcomes at every stage. These eight best AI tools for UX designers, including AI-based prototyping tools, enable designers to expedite their workflow while ensuring effectiv

May 17, 2024|10 Min Read

Top 4 Alternatives to Microsoft Clarity in 2024

This guide will help you to understand Microsoft Clarity and its top 4 competitors (riyo.ai, Hotjar, Lucky Orange, and Mouseflow) in-depth. After this, you will definitely need less time researching and choosing tools and more time focusing on what really matters: delighting your users and growing your business. To compare Microsoft Clarity with its competitors, you need to know about Clarity first, right? Let’s take a bird-eye view of Clarity. Microsoft Clarity Founded: 2020 Typical User

May 13, 2024|9 Min Read

Top 6 Smartlook Alternatives and Competitors in 2024

Emily, the founder of a cozy candle subscription service, was ecstatic. Sales were decent, but a nagging voice whispered, "room for growth." Her gut feeling was right. Customers were abandoning carts, and email click-through rates were stagnant. Determined to crack the code, Emily dived into user behavior analytics. The data was a revelation. Heatmaps showed customers getting lost in the product selection, while session recordings revealed the confusion around the subscription options. With the

May 2, 2024|8 Min Read

Top 10 Crazy Egg Alternatives and Competitors in 2024

Ever feel clueless about how people navigate your website? Like you built a maze and have no idea which paths are confusing? That's where User Behavior Analytics (UBA) comes in as your digital detective! Imagine UBA as a tiny spy on your website, watching how visitors explore. It sees where they click, how long they linger on pages, and even their mouse movements. By collecting all these clues, UBA shows how typical visitors behave. Think of it like this: you run a cool online toy store. UBA m

May 1, 2024|8 Min Read

Top 5 FullStory Alternatives and Competitors in 2024

Imagine seeing where everyone looks on your website or app, just like a hidden camera on your website that captures visitors’ navigation. Heatmaps in user behavior analytics do just that, but virtually! They are visual representations of how users interact with your digital product. Like a weather map, heatmaps use color to show high and low activity areas. Red areas show where users click the most, while cooler colors like blue indicate areas with less attention. Heatmaps are not just about cl

Apr 23, 2024|8 Min Read

Top 7 Lucky Orange Alternative In 2024

Understanding how users interact with your website is essential when discussing user experience (UX) and custom web designs. Session recording is a powerful tool that sheds light on this by capturing user journeys as they navigate your website or app by providing a visual record of clicks, scrolls, mouse movements, and even a complete user journey (excluding passwords for privacy reasons). This allows you to see your platform through the user's eyes, pinpointing areas of confusion, frustration,

Apr 17, 2024|12 Min Read

Top 5 Hotjar alternative tools for website analytics

Have you ever thought about how users navigate your website? Are they finding what they need, or looking for? Do they need help finding particular CTAs? Why did they abandon the carts? Understanding user behavior is essential for optimizing your website and boosting conversions. Hotjar is a user behavior analytics tool that uses heatmap tools and session recordings to show how visitors interact with your website. While it applies a behavior-based approach to website analytics, it has limitatio

Mar 28, 2024|7 Min Read

How riyo.ai Provides Behavioral Analytics With Unmatched Efficiency And Insight

Understanding user behavior is paramount for business success. But traditional analytics tools often leave us wanting. They can be cumbersome, inefficient, and fail to provide the actionable insights we crave. That's where AI steps in, revolutionizing the field of behavioral analytics with unmatched efficiency and unparalleled depth of insight. Imagine having a crystal ball that reveals your users' preferences, habits, and decision-making processes. Behavioral data is that crystal ball and hol

Mar 21, 2024|10 Min Read

7 Best Session Recording Tools To Understand User Behavior On Your Site

Have you ever felt unaware of how visitors experience your website? You might have a beautiful design and compelling content, but are users finding what they need and converting into paying customers? According to the survey, behavior analytics can improve sales growth by as much as 85% and enjoy gross margins of up to 25%. Moreover, behavior analytics helps companies achieve a range of objectives, the following image shows the same; (Image Source) This is where session recording tools come in

Mar 16, 2024|12 Min Read

The Power of User Behavior Analytics in Website Optimization

Imagine your website showing users what they want and speaking in their language with smooth navigation! This isn’t just a dream in the era of AI. You just need to have a well-structured and well-optimized website. But the question here is, how do you make this happen? Have you ever heard about “Users’ Need”? You just need to shape your pizza according to their plate so that you can understand their requirements and eliminate all the hurdles that affect your journey toward achieving targeted sal

Sep 19, 2023|5 Min Read

5 Best Live Chat Tools for Boosting Your Website's Sales

If you want to enhance your website's sales and customer experience, here are five top-notch live chat tools to consider.

Sep 11, 2023|4 Min Read

How to Use Heatmaps for Tracking User Engagement

Brands strive to create unmatchable user experiences for their audience. Let's explore how heatmaps can be used to track the user experience.

Sep 1, 2023|4 Min Read

How Heatmaps Can Be Used to Improve Conversion Rates

Heatmap enables businesses to analyze their website for user interactions. Heatmaps is the best tool to increase conversion rates.

Aug 17, 2023|6 Min Read

7 Best SEO Lead Generation Tips & Strategies

In this article, we have explored the best SEO strategies and tips to maximize SEO results.

Aug 9, 2023|4 Min Read

How to Qualify and Prioritize Your Leads

Lead prioritization is essential for maximizing conversions; learn how to prioritize your leads effectively.

Aug 2, 2023|7 Min Read

5 Website Elements That Increase Website Conversion Rate

Our guide will provide insights on what is CRO, optimizing a website for conversion rate, and, why your business should prioritize improving conversion rates, and practical tips on getting started.

Jul 28, 2023|6 Min Read

What is Lead Scoring? Basics and Lead Scoring Methods.

Lead scoring is an important method for qualifying leads to push them through the sales funnel for conversion.

Jul 25, 2023|5 Min Read

Improve Your Website With This Google Analytics Companion Tool

In this article, we introduce you to riyo.ai, the best Crazy Egg alternative tool to help you take your website optimization efforts to new heights.

Jul 21, 2023|10 Min Read

5 Best Heatmap Tools To Know In 2024

Understanding how customers interact with your website is essential to know to push sales and retaining them. Heatmaps are essential tools that help you by providing data on users' clicks, scrolls, and movements on your website. This data helps you to know user’s pinpoint and lets you know which page/element of your website attract users more and the areas they ignore completely. For an e-commerce website, these painpoints show the necessity of optimizing the website to improve conversion rate

Jul 20, 2023|8 Min Read

Heatmaps in e-commerce: How to increase product sales

Discover the importance of heatmaps in eCommerce and how it helps to improve product sales and website performance.

Jul 12, 2023|6 Min Read

Best Hotjar Alternatives to Improve Your Website Analytics

This article explores seven top-notch Hotjar alternatives that will take your web analytics game to the next level.

Jul 10, 2023|6 Min Read

What is Lead Tracking: Basics & Strategies?

Lead tracking is imperative for every business. Learn basis, strategies and tip for lead tracking.

Jul 4, 2023|6 Min Read

The 10 Best Zendesk Chat Alternatives for 2023

Looking for alternatives to the Zendesk customer support tool? Here are the top 10 Zendesk alternatives for businesses.

Jun 30, 2023|5 Min Read

Looking for a Lucky Orange Alternative? Check Out riyo.ai

Are you in search of reliable alternatives to Lucky Orange? Look no further! In this article, we will explore the top Lucky Orange alternatives.

Jun 27, 2023|8 Min Read

5 Ways to improve UX design with Heatmaps

Heatmaps are powerful tools for improving your website's UX. Learn how heatmaps are used to analyze website's user experience.

Jun 22, 2023|8 Min Read

10 Best B2B Lead Generation Tools For 2023

Here is the list of the 10 best lead-generation tools to help you streamline your lead generation and marketing efforts.

Jun 21, 2023|7 Min Read

How can Heatmaps be Used to Improve Conversion Rates?

Unleash the potential of heatmaps to skyrocket your conversion rates. Explore real-world use cases and boost your website's performance.

Jun 19, 2023|5 Min Read

5 Best Sitegpt Alternatives (Comparison 2023)

This article will delve into the top 5 alternatives to SiteGPT and discover their unique offerings.

Jun 15, 2023|6 Min Read

10 Benefits of Live Chat Tool For Your Business Website

Check the 7 most important benefits of live chat tools for your business customer service and learn the best practices for live chat software and how it works.

Jun 8, 2023|7 Min Read

Tips for Lead Nurturing and Closing Deals as a Small Business

Lead nurturing is an important aspect of any business. Learn about effective lead nurturing strategies to close more deals.

Jun 5, 2023|7 Min Read

How to Use Heatmaps to Improve Website SEO

Learn what heatmaps are and how they work. Discover different types of heatmaps and how they can enhance your website's search engine optimization.

Jun 1, 2023|7 Min Read

Lead Generation for Small Businesses: Tips and Tricks

Lead generation is essential for every business; here are some strategies for small businesses to get better conversions.

May 25, 2023|4 Min Read

Building Effective B2B Sales Funnels

Discover the key elements of building effective B2B sales funnels and how riyo.ai, an exceptional sales and marketing tool, optimize lead generation.

May 23, 2023|4 Min Read

B2B Lead Generation Strategies for Success

Boost your B2B sales with 10 powerful lead generation strategies. Drive targeted leads and maximize revenue.

May 18, 2023|7 Min Read

5 Advantages of Heatmaps for eCommerce

This article will explore five critical heatmap advantages and how they contribute to successful marketing campaigns.

May 16, 2023|5 Min Read

What is B2B Lead Generation? (Guide)

In this comprehensive guide, we will explore the concept of B2B lead generation and discuss the significance of using innovative tools like riyo.ai to enhance the process.

May 15, 2023|5 Min Read

5 Ways to Grow Your Digital Marketing Agency

This article includes tips and strategies to grow your digital marketing agency amid the robust competition in the market.

May 12, 2023|5 Min Read

The Future of Live Chat and AI: Current and Future Possibilities

Explore the current and future possibilities of live chat and AI in customer service. Discover how chatbots revolutionize communication, meet business objectives, and enhance customer experiences.

May 9, 2023|4 Min Read

Top 5 Lead Generation Trends for 2023

This article explores the top lead generation trends for 2023, including digital lead generation, account-based marketing, intent data, automation, and more.

May 2, 2023|8 Min Read

Top 10 Tools Every Digital Marketing Agency Needs 2023

Want to grow your Marketing Agency? Here are the 10 Best Digital Marketing Tools to help you scale in 2023 and learn why it is important for the business

Apr 24, 2023|8 Min Read

Live Chat: What It Is and Why Use It? [The Ultimate Guide 2023]

Learn how live chat support can benefit your business in the digital era. Read the importance of live chat integration to take your business to new heights.

Apr 20, 2023|6 Min Read

What is Heatmap? A Comprehensive Guide.

Learn how businesses analyze their website performance using heatmap. Read about different types of heatmap, including click, scroll, & move heatmap.

Apr 18, 2023|6 Min Read

What is Lead Generation? A Step-by-Step Guide

Learn every know-how of the lead generation process for an effective marketing strategy.

Jan 20, 2023|5 Min Read

Demand Generation Vs Lead Generation: What's the Difference?

Demand generation vs lead generation is a highly discussed topic in sales and marketing domains. Demand generation and lead generation are two of the most crucial tasks for any sales and marketing professional. But one interesting fact is that many people often don’t have a clear idea about these two, as a result, these two terms are often used interchangeably or sometimes people consider them kind of similar which is not true! In this blog, we will walk you through all you need to know abou

Jan 18, 2023|9 Min Read

Best 10 Tools Every eCommerce Business Needs In 2024

Searching for tools to expand your e-commerce business? You've come to the right place. Instead of broadly searching for "digital marketing" tools, it’s more effective to consider software for user behavior analytics, email marketing, web analytics, and pop-ups individually. This guide is customized for business owners and managers who already have an eCommerce platform and want to expand their business. What Are The 10 Tools You Must Know If You Have eCommerce Business? 1. Landing pages:

Jan 16, 2023|7 Min Read

Best B2B Sales and Marketing Tools of 2023

The world of sales and marketing is very dynamic - some new tool or trend is coming up in this realm every day. Sometimes it can be a little overwhelming for the sales and marketing personnel to incorporate everything into their strategies. Moreover, in the quest to include the best sales and marketing tools, there can be a chance of the professionals getting carried away. Thus, it is essential to have the best sales tools only after doing exquisite research about market trends, business needs

Jan 12, 2023|6 Min Read

15 Best Sales Questions to Ask Prospects

Table of Content * Open-Ended Sales Questions * Closed-Ended Sales Questions * A Guide to the 15 Best Sales Questions to Ask Prospects * Wrapping Up * FAQs Asking sales questions is crucial to understand your prospects better and increasing the chance of closing a sales deal. No wonder it is an effective sales prospecting strategy for any business. Various business prospects may have differential needs and goals. However, they may hesitate to give out much information unless you

Jan 9, 2023|6 Min Read

How to Align Sales and Marketing with a Lead Management Process

Table of Content * The Importance of Hand-off to Sales in Lead Management Process * Why Is an Effective Lead Management Process Essential? * Defining the Lead Criteria for the Sales and Marketing Team * Essential Stages of Lead Management Process * Sales and Marketing Should Have the Same Measure of Success * Effective Lead Management with riyo.ai * FAQs Good intentions need to be better to develop an excellent lead management process. The business organization needs to look at t

Jan 4, 2023|5 Min Read

5 Ways to Close Sales Deals Faster

Table of Content * Quick Tips to Close More Sales * Wrapping Up * FAQs Closing a sale is the most important part of any sales process. It is the final step that leads to a successful business deal. This is why salespeople need to be equipped with the right skills and sales prospecting strategies for closing a deal with a client. When it comes to closing more sales, it's important to remember some key tips. First, establish a relationship with your customer. People prefer to purchas

Jan 3, 2023|8 Min Read

How to Improve Sales & Marketing Communication Strategy?

Effective sales and marketing communication strategies can make a noticeable difference for your business. According to the statistics, companies that use a data-driven marketing approach are six times more likely to be profitable yearly. Moreover, personalized communication can deliver 5 to 8 times the ROI on marketing spend and increase sales by 10% or more. These numbers highlight a good communication strategy's impact on business success. A perfect communication strategy is important for Sa

Dec 28, 2022|6 Min Read

How to Generate Leads Without Cold Calling

Table of Content * 7 Proven Strategies to Generate Leads Without Cold Calling * Wrapping Up * FAQs Cold calling in sales is a tried-and-true lead generation strategy. This is understandable since it works, but if you’re going to use just plain old cold-calling techniques to get more leads, sooner or later, you’ll be stuck in a rut. Consider cold calling as one tool in your wide arsenal of marketing channels and tactics, when properly integrated with other lead generation technique

Dec 27, 2022|6 Min Read

How to Create and Optimize Your Lead Generation Funnel

Table of Content * What is a Lead Generation Funnel? * What are the Distinct Stages of a Lead Generation Sales Funnel? * Simple Ways to Optimize the Lead Generation Funnel * Wrapping Up: Is Your Lead Generation Funnel Optimized for Maximum Success? Having authentic leads is crucial for a business. Every website hopes to optimize leads by throwing a 'click here' button, but sadly, the lead generation process is a challenge. Building a lead generation sales funnel system can seem li

Dec 21, 2022|7 Min Read

How To Leverage Website Visitor's Data Using riyo.ai

The average website conversion rate is 2.35% across all industries. Shocking, isn’t it? (Source) Marketers spend so much time and energy driving website traffic yet fail to achieve a reasonable conversion rate. Indeed, there must be a better way to overcome this and reach 97.65% of people. Thankfully, there is! Tracking website visitor data is the best to identify anonymous website visitors. Want to know more about leveraging website visitor identification to boost conversions? Keep reading.

Dec 15, 2022|6 Min Read

How to Set Effective Sales Management Process

Table of Content * What is Sales Management? * What is the Importance of an Effective Sales Management Process? * What are the Main Ingredients of an Effective Sales Management Process? * How Technology Improves the Sales Management Process? * Kickstart Your Sales Management Process With a Comprehensive Tool A successful organization can benefit from an excellent sales management process. An organization has many moving pieces, so it's essential to understand the sales management p

Dec 13, 2022|6 Min Read

5 Best Ways To Building Effective Business Relationships

Table of Content * What is a Business Relationship? * What are the Efficient Ways to Build Effective Business Relationships? * Final Thoughts * FAQs No matter how tech-centric we become, one cannot run a business without engaging with people. Whether it is to start a company or to grow it continuously, it is important that a business owner should start building meaningful connections with its customers, clients, vendors, or peers. Building effective business relationships is a cont

Dec 11, 2022|7 Min Read

How To Personalize Your Website For Each Visitor Using riyo.ai

Table of Content * What is Website Personalization? * The Benefits of Website Personalization * How to Personalize Your Website * Top 4 Website Personalization Tools * Conclusion * FAQs We’re all big fans of personalization. One classic example that never fails to go out of style is the quintessential Starbucks cup. Whether or not the baristas get your name right is a different debate altogether, but you cannot deny the fact that there is a certain charm that makes customers feel

Dec 7, 2022|10 Min Read

The Best Sales Prospecting Strategy Guide For 2023

Table of Content * What is Sales Prospecting? * A Step-by-guide to Sales Prospecting Process * 5 Sales Prospecting Strategies to Use in 2023 * Top 5 Sales Prospecting Software * Wrapping Up * FAQs Sales prospecting is one of the most important elements of any sales funnel. If you're not closing deals, you can't get any closer to your ultimate goal: revenue. Although effective prospecting strategies can take time and effort, the results can be well worth the effort. Reaching out t

Nov 27, 2022|6 Min Read

The Ultimate Guide to Marketing Reporting

This article kcovers everything one needs to know about marketing reports, KPIs and metrics, dashboards, and more.

Nov 27, 2022|9 Min Read

A Complete Features List of Sales And Marketing Tool riyo.ai

A tutorial which explains all the features of riyo.ai and its usage.

Oct 18, 2022|6 Min Read

Introduction to riyo.ai: What Is It, How It Works, and Why Should You Implement It?

riyo.ai is a website visitor tracking software for marketers to close deals faster with real-time chat. Discover how it optimizes the funnel and converts quality leads.

May 26, 2022|5 Min Read

5 Social Media Lead Generation Strategies You Must Try Out

If content is king then social media is queen. Social Media Marketing (SMM) has become a powerful tool for businesses looking to reach their target audience. The challenge lies in generating quality traffic to your site.

May 19, 2022|5 Min Read

What Is Lead Management and How Does It Work?

You’re doing everything in your power to get leads to click your ads and visit your website, Unfortunately, you still don’t see a real improvement in your conversion rate. This could be an indication that you’re lagging in lead management.

May 13, 2022|6 Min Read

What is Sales Enablement? Definition, Benefits, and Tools.

Sales enablement is defined as the process of providing tools, resources, and training to the sales teams at your company.

May 5, 2022|6 Min Read

8 B2B Lead Generation Strategies That Actually Work

B2B lead generation has changed significantly in the last decade. With the rise of social media and the need to appear personal and genuine, the tactics used to generate leads have changed drastically. Read More

Apr 28, 2022|4 Min Read

Inbound vs Outbound Sales: What Is It & What’s The Difference?

An inbound sale refers to a situation where the prospective customer initiates contact with the company. Whereas an outbound sale is one where the company, through one of its associates, reaches out to someone who shows potential for buying and selling their product or services.

Apr 21, 2022|5 Min Read

How To Increase Sales for Small Business

For any business in the world no matter how big or small, sales are vital for improving profit margins. Sales can come in from many avenues, you just need to pay attention.

Apr 14, 2022|7 Min Read

What Is Conversion Rate Optimization & Its Importance In Lead Generation?

Conversion Rate Optimization is the process of optimizing your website based on user intent to improve the chances of the visitor taking desired actions.

Apr 13, 2022|2 Min Read

How to integrate riyo.ai with the WIX Website.

Table of Content * Let me help you set up your Wix website with Riyo.ai: * Once you have completed the signup process, please follow these steps on your Wix's Dashboard. Let me help you set up your Wix website with riyo.ai: 1. The first step for you would be to obtain a script that you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Please enter your website's name and URL to continue. If you are already using riyo.ai w

Apr 7, 2022|6 Min Read

How to Convert Blog Traffic Into Business Leads

Ever heard of the term blogging for lead generation? High-quality content in exchange for a lead for your business? That sure sounds like a win-win isn’t it?

Mar 24, 2022|5 Min Read

Cold Warm and Hot Leads: Made Simpler For You

Leads are the lifeline of a business. A lead, while not yet a customer, could become one, if the business treats each lead in an effective way by refining and converting them into a hot customer.

Mar 10, 2022|5 Min Read

What Is Website Visitor Tracking & How Does It Help Your Business?

A website visitor tracking software finds the people visiting your website and unlocks key information about them which you wouldn't get otherwise on any analytics platforms.

Mar 3, 2022|7 Min Read

Chatbot vs Live Chat: Which Is Effective In Delivering Better Customer Experience

This is a tale of two tools fighting for customers’ attention in the digital world. Who do you think will emerge as the winner in the tug of war? Chatbot or live chat? Let’s find out. The chitter-chatter around chat support is an interesting one. Chat is a major player in customer engagement and customer support for businesses around the globe. It is an indispensable mode of communication today. Our motto - Leverage the chat and never look back! In fact, nearly half of all customers prefer cha

Feb 22, 2022|2 Min Read

How to use riyo.ai with Google Tag Manager?

Let's help you connect your Google Tag Manager(GTM) with riyo.ai: 1. The first step for you would be obtain a script which you can post on your website's backend. While completing your signup, you will be asked to enter your website URL. Please enter your website's name and URL to continue. If you are already using riyo.ai with an existing website(property), please add a new property from top right side on your dashboard. 2. After entering the website URL, please proceed to the next

Feb 22, 2022|2 Min Read

Connect The Shopify Website With riyo.ai Step-by-Step

You can easily set up Shopify with riyo.ai. Here's all you need to know about how to connect Shopify website with riyo.ai.

Feb 17, 2022|2 Min Read

How to add riyo.ai's Script to your WordPress Website

In this Blog, we will guide you to setup riyo.ai in your wordpress website Using a PLUGIN. 1. The first step for you would be obtain a script which you can post on your website's backend. While completing your signup, you will be asked to enter your website url. Please enter your website's name and Url to continue. If you are already using riyo.ai with an existing website(property), please add a new property from top right side on your dashboard. 2. After entering the website URL,

Feb 10, 2022|6 Min Read

MQL to SQL: 7 Step Lead Qualification Checklist

Don’t you just wish there was a magical lead magnet that made the lead generation process 10x simpler? Are the marketing and sales teams of your organizations praying to the lord of leads to bless them in making the lead qualification process better? Dear Marketing & Sales team, worry not, your prayers have been heard! This blog here is the ultimate lead qualification checklist that you have been searching for. That’s not all, for a bonus blessing, we introduce you to a godsend tool to track

Feb 10, 2022|6 Min Read

Top 5 Marketing Metrics to Track in 2022

In recent years, marketing metrics have not been the only ones changing. The understanding of their importance also underwent a massive paradigm shift. Earlier, it was pretty easy to calculate current and future marketing KPIs after analyzing the conversion rate, average order value, and average position of the B2B products and campaigns. However, many of these KPIs were based on strong assumptions and a randomly selected sample of a product's audience, competing in an uncontrolled environment.

Feb 4, 2022|5 Min Read

How to Analyze Marketing Metrics to Generate Quality Leads

Communication and informed decision-making are the two essential goals of every B2B marketer. For CMOs and business owners, the process of achieving these goals starts from gathering data – valuable data. The challenge, however, lies in turning this data into information and eventually into an insight into their marketing efforts. Marketing metrics serve this purpose by feeding the marketing personnel solid data insights. As a growth driver for numerous B2B organizations, marketing metrics beco

Jan 27, 2022|7 Min Read

A Step-by-Step Content Marketing Strategy Guide That Converts

This article explains the six essential steps that B2B marketers can follow for developing a content marketing strategy that reaps results by analyzing the user behavior metrics.

Jan 20, 2022|7 Min Read

11 Highly Successful Ways to Drive Traffic to New Website

This article tries to shed some light on the process by which you can create a winning piece of content around your analytics data. Further, it also explains how to understand and identify the metrics to track to make informed marketing decisions.

Jan 13, 2022|11 Min Read

5 Best Website Tracking Tools to Understand User Behavior

This article explains the importance of analyzing the user behavior of the website visitors and the 5 prominent website tracking tools to understand and analyze the user behavior metrics.

Jan 5, 2022|5 Min Read

How to Personalize Marketing Campaigns by Tracking Anonymous Visitors

You probably would have heard a lot that it takes only 0.05 seconds for a visitor to form a perspective about your website. Believe it or not, it's crucial because these milliseconds will help them decide whether they would want to stay, leave, or come back again too. First impressions speak louder, and credibility influences the chances of staying or coming back. All this, on top of the need to tailor the messaging according to the visitors' needs. And here's an even more interesting part – al

Dec 16, 2021|5 Min Read

How To Find Sales Leads by Adding Filters on Riyo.ai

Filter out leads based on location, company, tags, company website technology and more. Get clear picture of your website visitors in one click with riyo.ai.

Dec 13, 2021|5 Min Read

Identify Website Visitors with riyo.ai to Get Qualified Leads

Finding the right decision-maker to sell your service might look challenging, but it can become simple with a riyo.ai. A lead generation software enables small B2B business owners to direct a prospect's commitment where it should. It can often become annoying when a marketer or salesperson is on their way to closing a deal and realize the candidate has no decision-making power. Identifying website visitors holds high significance because all of your efforts might be lost if you don't sell your

Dec 2, 2021|5 Min Read

Convert Website Visitors into Long-lasting Customers with Riyo.ai

The road to convert your website visitors into long-term customers is tough. riyo.ai helps you simplify the process by sorting out the top visits from the chaos.

Nov 25, 2021|5 Min Read

5 Steps to Identify Sales Opportunities with Real Time Insights Using Riyo.ai

Data is only valuable when interpreted correctly. riyo.ai enables accessing the data that matters to improve your sales opportunities with real-time insights.

Nov 18, 2021|5 Min Read

The Complete Guide to riyo.ai for Generating B2B Sales

riyo.ai is a website visitor tracking software that enables you to generate qualified B2B sales with real-time chat and prioritize leads with the highest potential.

Nov 4, 2021|5 Min Read

How to Use riyo.ai to Target your Sales Prospects the Right Way

Building a list of targeted sales leads is easier with riyo.ai that focuses on the genuinely interested individuals who want to purchase your services.

Oct 19, 2021|5 Min Read

How to Build a Sales Pipeline From Scratch

A sales pipeline can help you breakdown your sales process into stages and show you where in the sales funnel your deals are and which sales activities generate revenue. Here’s how to build one.

Sep 28, 2021|5 Min Read

How to Use riyo.ai to Generate Leads

riyo.ai is a lead generation software that enables small businesses to track buyer journeys, generate quality leads, and derive a refined marketing strategy.

Sep 27, 2021|5 Min Read

Why riyo.ai Is the Most Effective Website Visitor Analytics Software?

Riyo.ai is a website visitor tracking software enabling organizations to chat with visitors on a real-time basis. Read ahead to know its manifold benefits.

Sep 24, 2021|5 Min Read

How to Create a B2B Sales Strategy That Will Grow Your Business

Executing a B2B sales strategy requires some groundwork to harness its highest potential. Read on to know the four core aspects that will grow your business.

Sep 23, 2021|9 Min Read

The Secret to Writing Cold Emails Spilled

Cold emails are a tried & tested strategy that works if you know how to make it work. Read this blog to know more about writing the perfect cold emails.

Sep 21, 2021|8 Min Read

5 Ways riyo.ai Helps Generate High Quality Leads Through The Funnel

Lead generation is critical to make more conversions and boost sales. Read this blog to know how riyo.ai helps you improve your conversions through the funnel.

Sep 17, 2021|8 Min Read

How to Leverage Real-time Chat Feature to Boost Conversion

Real-time chats can increase customer retention and end up in a video call or a product demo. Here are some best practices for boosting marketing efforts.

Sep 16, 2021|10 Min Read

Boost Your ROI and Build Stronger Customer Relations With riyo.ai’s Personalized B2B Marketing

Not sure who is your potential lead or who is just browsing? Tailor your messages to the right audience with riyo.ai real-time personalized B2B marketing.

Aug 31, 2021|5 Min Read

8 Tips to Implement Effective B2B Sales Strategies

A successful B2B sales strategy depends on several factors, from understanding your prospect’s challenges to presenting yourself as a problem-solver.

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