Searching for tools to expand your e-commerce business? You've come to the right place.

Instead of broadly searching for "digital marketing" tools, it’s more effective to consider software for user behavior analytics, email marketing, web analytics, and pop-ups individually.

This guide is customized for business owners and managers who already have an eCommerce platform and want to expand their business.

What Are The 10 Tools You Must Know If You Have eCommerce Business?

1. Landing pages: Unbounce

Create High-Conversion Landing Pages with Ease, No Coding Required

Unbounce helps businesses transform visitors into customers with its intuitive landing page builder. Featuring a user-friendly drag-and-drop editor, Unbounce enables anyone to design, publish, and monitor high-performing landing pages effortlessly.

Additionally, Unbounce offers a landing page analyzer that provides actionable insights and suggestions to improve your pages' effectiveness.

Why Do We Recommend Unbounce?

Unbounce stands out for its ease of use. Its platform enables users to create effective landing pages without needing technical skills. Its platform supports data-driven decision-making to deliver real-time results.

Unbounce offers a comprehensive suite of tools, from its intuitive drag-and-drop editor to a versatile template library, making it ideal for boosting conversion rates.

Although the cost may rise with increased traffic and conversions, Unbounce's value justifies the investment.

Pricing: Begins at $80/month

Coolest Feature: The drag-and-drop editor that helps non-technical users design landing pages without coding.

2. SEO: SEMrush

SEO tools and workflows are designed to boost your rankings and increase traffic.

SEMrush is a comprehensive online visibility management platform that helps businesses improve their online presence. With over 50 tools for SEO, data analysis, and content marketing, SEMrush is trusted by six million marketers globally.

Why Do We recommend SEMrush?

SEMrush offers everything you need to improve your search engine marketing efforts.

Firstly, auditing your website for traffic and performance is important. SEMrush excels in this area and provides optimization tools, including backlink opportunities and content recommendations.

SEMrush is particularly beneficial for eCommerce businesses committed to improving their SEO. The data it provides is essential for ranking higher in search results and driving more traffic to your store.

Pricing: Plans start at $119.95 per month.

Coolest Feature: The SEO Writing Assistant, which helps you optimize your content for SEO, readability, and tone of voice.

3. User Behavior Analytics: riyo.ai

riyo.ai provides an AI toolkit, including heatmaps and session recordings designed to comprehensively understand, analyze, and convert website visitors into paying customers. Leveraging advanced AI technology, riyo.ai helps businesses gain deep insights into visitor behavior and effectively implement strategies to improve conversion rates.

Why Do We Recommend riyo.ai?

By offering a comprehensive AI toolkit, riyo.ai helps businesses with the tools they need to gain invaluable insights into user behavior, analyze website performance, and ultimately drive conversions. With riyo.ai, businesses can delve deep into user interactions, uncovering valuable patterns and trends that enable them to make informed decisions to optimize their digital strategies.

From understanding user journeys to identifying pain points and areas for improvement, riyo.ai helps businesses to improve their online presence and maximize their conversion potential.

Pricing: The basic plan starts at $39 per month and includes 5 Users; however, the premium plan costs $159 per month and includes 20 users.

Coolest Feature: One of the best features riyo.ai provides is session recording and shareable session functionality. That tool allows eCommerce businesses to record user sessions on their website, providing a firsthand view of how visitors interact with their site.

With session recording, businesses can observe user behavior in real-time, gaining valuable insights into navigation patterns, page interactions, and areas of interest. Moreover, riyo.ai helps users share recorded sessions with team members or stakeholders, facilitating collaboration and providing a deeper understanding of user behavior across the organization.

Another considerable feature of riyo.ai is its heatmap functionality. Heatmaps visually represent user interactions on a website, highlighting high activity and engagement areas. E-commerce businesses can quickly identify popular content, areas of interest, and potential friction points hindering user experience by analyzing heatmaps.

This valuable insight enables businesses to make data-driven decisions to optimize their website layout, content placement, and call-to-action buttons, ultimately improving user engagement and conversion rates. With riyo.ai's powerful heatmap tool, businesses can gain a deeper understanding of user behavior and improve the overall effectiveness of their digital strategies.

4. Social Media: Buffer

Buffer is a comprehensive platform for publishing social media posts, promoting engagement, and measuring results. It enables you to accomplish a wide range of tasks, including:

• Managing multiple social media profiles
• Planning and scheduling posts in advance
• Collaborating with team members
• Analyzing social media performance

Why Do We Recommend Buffer?

Social media has a significant impact on eCommerce. For instance, research shows that 70% of shoppers turn to Instagram for product discovery.

However, managing social media in eCommerce is demanding, involving various tasks such as content creation, responding to messages, and tracking mentions.

Buffer excels in content scheduling while also improving your social media performance. Whether you have a dedicated social media manager or handle it yourself, Buffer can save you considerable time, energy, and money.

Pricing: Starts at $0 per month for the publishing tool and $35 per month for analytics.

Coolest Feature: Analytics insights to refine your social media efforts and build on what truly works.

5. Email Marketing: MailChimp

Mailchimp is a marketing automation platform that enables you to create, send, and analyze email and ad campaigns. It helps you deliver fast, personalized transactional emails and effectively manage your marketing efforts.

Why Do We Recommend MailChimp?

You’ve likely used or at least heard of Mailchimp before. With 12 million active customers worldwide and 1 billion emails sent daily, Mailchimp’s success is no accident.

Mailchimp is a robust platform offering extensive resources, templates, and integrations to meet all your email marketing needs. Its drag-and-drop interface makes creating and delivering effective email content simple, contributing to its popularity as a user-friendly and highly effective tool.

Pricing: Starts at $0 per month.

Coolest Feature: The extensive library of templates provides plenty of relevant and proven examples.

6. Marketing and Sales: HubSpot

As a pioneer of the inbound methodology, HubSpot offers a comprehensive platform for managing sales, marketing, customer service, and content. It provides everything a growing business needs to scale effectively and improve visibility into sales and marketing pipelines.

Why Do We Recommend HubSpot?

A customer relationship management (CRM) platform can benefit a growing business.

Scaling a business is challenging, and having greater visibility into sales and marketing pipelines is invaluable. Understanding what works, what doesn’t, and what’s worth doubling down on is essential. This is where HubSpot comes into play.

A major player in the software industry, HubSpot offers a comprehensive set of tools for businesses of all sizes. As a centralized suite, it helps you manage content, social media, ads, and sales all in one place.

Pricing: Starting at $45 monthly for the Marketing and Sales hubs.

Coolest Feature: Custom dashboards that provide all the essential information you need at a glance.

7. Advertising: Facebook Ads Manager

The ads manager helps you adjust various settings such as audience, budget, and placements across multiple ads and easily creates duplicates of your ads. Learn more about managing your ads in Ads Manager. Track the performance of your ads with up-to-date data and schedule reports to stay informed.

Why Do We Recommend Facebook Ads Manager?

Facebook Ads Manager is essential for businesses looking to rapidly expand their reach and target specific audiences. Its robust platform allows you to create, manage, and analyze ad campaigns across Facebook, Instagram, and Audience Network. With detailed targeting options, advanced analytics, and various ad formats, Facebook Ads Manager helps you maximize your advertising budget and achieve your marketing goals.

Pricing: Flexible pricing based on your advertising budget, with no minimum spend required.

Coolest Feature: Advanced targeting capabilities allow you to reach specific demographics, interests, and behaviors, ensuring your ads are seen by the right people.

8. SMS Order Confirmation: Mitto SMS

Mitto provides SMS, or Short Message Service, which enables the exchange of short text messages between mobile devices. These messages typically have a maximum length of 160 characters and can be sent and received across different mobile networks.

Why Do We Recommend Mitto SMS?

Mitto SMS is a powerful platform for businesses that need to send reliable and timely order confirmations via SMS. With its global reach and robust infrastructure, Mitto SMS ensures your messages are delivered quickly and efficiently. This tool is precious for eCommerce businesses that rely on instant communication to improve customer satisfaction and streamline operations.

Pricing: Custom pricing based on usage and volume, with competitive rates for high-volume senders.

Coolest Feature: Real-time delivery reports that allow you to track the status of your messages, ensuring that your customers receive their order confirmations without delay.

9. Inventory management: QuickBooks Commerce (Formerly TradeGecko)

Intuit QuickBooks Commerce, previously known as TradeGecko, is a software-as-a-service (SaaS) solution. This cloud-based eCommerce platform is designed for small business owners, allowing them to access and manage multiple sales channels in one convenient location.

Why Do We Recommend QuickBooks Commerce?

QuickBooks Commerce is an excellent tool for businesses looking to streamline their inventory management processes. It offers a comprehensive suite of features that help you track stock levels, manage orders, and synchronize inventory across multiple sales channels. This ensures you have a clear view of your inventory, reducing the risk of stockouts and overstocking and allowing for more efficient business operations.

Pricing: Plans start at $30 per month.

Coolest Feature: The ability to seamlessly integrate with various eCommerce platforms and marketplaces, providing a unified view of your inventory and sales data in one place.

10. Procurement platform: Procurify

Procurify is the premier spend management and purchasing solution for mid-sized companies. Globally, hundreds of businesses rely on Procurify to track, control, and analyze spending.

Why Do We Recommend QuickBooks Commerce?

Procurify is a top-tier procurement platform designed to simplify and streamline the purchasing process for businesses. It offers an intuitive interface that helps manage purchase orders, track spending, and ensure compliance with procurement policies. By providing real-time insights and approvals, Procurify enables better control over procurement activities and helps businesses optimize their purchasing strategies.

Pricing: Custom pricing based on the size and needs of your organization.

Coolest Feature: Real-time budget tracking and spend management allows you to see each purchase's impact and maintain control over your financial resources.

FAQs

What will eCommerce look like in 2025?

eCommerce in 2025 is expected to be more immersive and personalized, with advanced technologies like AI, AR, and VR improving the shopping experience. There will likely be a rise in mobile commerce, sustainable practices, and faster delivery options such as drones and autonomous vehicles.

What do you predict for the future of eCommerce during the next five years?

Over the next five years, eCommerce will continue to grow rapidly, driven by technological innovations and changing consumer behaviors. Personalization, omnichannel experiences, and sustainability will be key trends shaping the future of online retail.

What is the next evolution of eCommerce?

The next evolution of eCommerce involves a seamless integration of online and offline experiences, often called omnichannel retailing. This means providing customers with a consistent shopping experience across multiple channels, including websites, mobile apps, social media, and physical stores.

What is next-generation eCommerce?

Next-generation eCommerce uses cutting-edge technologies and strategies to revolutionize the online shopping experience. This includes AI-driven personalization, augmented reality shopping, voice commerce, blockchain-based payments, and hyper-personalized marketing, etc.