Author

Tapan Patel

BDM

As the head of sales & marketing, Tapan has expertise in the execution and planning of business growth strategies aligning with marketing trends. Tapan has over 10+ years of experience in IT marketing for creating growth strategies and managing sales. He has successfully worked with multiple international clients to launch their businesses in the market.

Best Articles of "Tapan Patel"

Sep 25, 2024|9 Min Read

Understanding The Customer Journey Mapping: What Is It And Why Is It Important?

There is a belief that you cannot understand someone until and unless you have walked a mile in their shoes, and that is precisely what customer journey maps do. They help you put yourself in the different shoes of your customers and understand your business from their point of view. Why should we need to do it? How should we do it? I know you have so many questions in your mind right now. I guess that’s why you are here! Here is a detailed guide on customer journey mapping. What Is the Cust

Sep 18, 2024|13 Min Read

How to Improve Conversion Rates with Effective Product Recommendations For E-Commerce

Did you know? Shoppers who click on recommendations are 4.5x more likely to add items to their cart and complete purchases. Even I was surprised when I heard that 49% of shoppers purchased a product they did not initially intend to buy after watching personalized recommendations. The gist is that more than 75% of customers are likelier to buy based on personalized recommendations. So, it's time to work on product recommendation strategies! What Are E-Commerce Recommendations? Ecommerce recomm

Sep 11, 2024|13 Min Read

Why Your Conversion Rates are Falling: Common Mistakes to Avoid

Conversion rates vary in industries, but if we talk about the average of some niches, the number sits at 2.35%. This means if your website is converting at the 2-3% mark, you are doing okay! (Image Source) In B2B, the professional services industry has the highest conversion rates at 4.6%. So, if you are thinking, “Conversion of my business is less than this charts!” you are already ahead of your competitors who are dealing with the same issues. In this article, we will discuss five common

Sep 9, 2024|9 Min Read

Reducing Cart Abandonment with Personalized Checkout Experiences in E-Commerce

According to Baymard Institute, 70% of e-commerce users abandon their carts, which clearly means almost 70 out of 100 potential customers give up before making a purchase. Shoppers leave their carts after showing interest in your product or what you are offering to them; they didn’t hit the finish line. That may be because they got distracted by competitors, became frustrated because of too many steps in the checkout process, or bumped into a UX glitch in the checkout process. In this blog,

Sep 5, 2024|8 Min Read

Improve User Experience on Your E-Commerce Website: Practical Tips to Reduce Bounce Rates

According to the study, for e-commerce sites, a bounce rate of 20-45% is generally acceptable. Take a deep breath because lowering your bounce rate doesn’t require major overhauls, just a dedicated focus on delivering an excellent user experience. So many e-commerce websites are fighting for high visibility online, but better engagement is the best way to succeed! Let me explain what I try to hint at in the sentence above. Consider you are getting a ton of traffic on your e-commerce store, bu

Sep 3, 2024|13 Min Read

The Hidden Cost of a Poor User Experience: How it Impacts Your E-commerce Business

Do you know 90% of users have stopped using an app due to poor performance, while 32% of customers would leave a brand they loved after just one bad experience? So, if you think you designed your website thoughtfully, you must test its usability twice. If your website makes it difficult for users to access certain information or is not optimized for viewing on various devices (desktop, mobile, and tablet), then you might have a poor user experience (UX). Poor UX harms website credibility,

Sep 2, 2024|8 Min Read

The Basic of E-Commerce Website Optimization 2024

According to the research, the e-commerce industry is about to grow from $1.3 trillion (2014) to $8 trillion by 2027. The following graph shows the same. As customers become more discerning and search engines more sophisticated, a well-optimized website can be the difference between success and obscurity. Creating a perfect ecommerce website may be an elusive goal, but you can make efforts to get as close as possible. What is e-commerce optimization? E-commerce optimization involves fine-tu

Aug 13, 2024|7 Min Read

6 Best Tips to Improve Customer Journey On WooCommerce 2024

While talking about e-commerce, WooCommerce stands out as a premium platform, offering a flexible and robust solution for businesses of all sizes to create and manage their online store. Around 6.6 million e-commerce websites use WooCommerce, and almost 5 million online stores are taking advantage of free WooCommerce plugins. You won’t believe, but according to facts, the WooCommerce plugin is downloaded almost 30,000 times daily, until today it has been downloaded almost 161,908,800 times from

Aug 6, 2024|14 Min Read

Top 10 Marketing Tools For E-Commerce to Improve Conversion Rates in 2024

Have you heard that in 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027. The following image shows the retail e-commerce sales worldwide from 2014 to 2027. (Image Source) As you know, each coin has two sides. Grabbing your pie from the continuously growing and competitive e-commerce market requires foolproof marketing strategies

Aug 1, 2024|7 Min Read

Top Cart Abandonment Stats For Ecommerce And How To Avoid Them To Increase Your Sales In 2024.

I know you have put a lot of effort into designing your e-commerce website, writing product pages, and investing a lot in marketing campaigns to attract your targeted audience. But do you know why they abandoned their carts without completing the purchase process? Nobody wants to lose their potential customers like this, right? So, it is more important to know why this happens and how to fix it, too. It is important not just to increase sales but to use these data to help you to improve your sa

Jul 24, 2024|9 Min Read

Advanced SEO Strategies for Boosting Your eCommerce Store

If you sell products and aim to reach the widest possible audience, a well-optimized eCommerce website is what you need. Why is this important? According to Statista, e-commerce will grow to $8 trillion by 2027. By optimizing your eCommerce site, you can tap into this vast market of eager online shoppers. However, you need to be visible before you can capture their attention. This is where SEO for eCommerce comes in. What is SEO in eCommerce? A well-designed and optimized website with high-q

Jul 19, 2024|16 Min Read

7 Analytics Tools For eCommerce Website Analysis in 2024

Running in a competitive eCommerce market requires more than just an attractive website and competitive pricing. It's about using the right analytics tools to understand your customers' behavior, optimize their shopping experience, and drive sales. This year, 2024, has seen the emergence of various cutting-edge analytics tools designed specifically for eCommerce websites. These tools offer deeper insights into user interactions and provide actionable data to improve your digital strategies. Whi

Jul 17, 2024|13 Min Read

5 Tips To Improve User Experience And Grow Your Conversions

But have you ever thought about what your audiences need from your website and what a smooth user experience looks like for them? According to Forrester Research, a smooth user experience can boost your website’s conversion rates by up to 200% (Yes, really!), But how do you make that happen? Relax, we have got you covered. Here are five easy, practical, and yes, fun tips to turn your website into a user-friendly, conversion-generating machine. Let’s make your visitors feel at home and watch th

Jul 13, 2024|15 Min Read

eCommerce Marketing 101: Strategies You Need to Know in 2024

We live in the world of eCommerce, where the virtual shelves are endless, and your customers can shop for their basic as well as luxurious needs. If you have clicked on this blog, you are likely confused about which eCommerce marketing strategies to use to increase sales. Whether selling handmade alpaca sweaters or the latest electronics gadgets, using the best eCommerce marketing strategies can feel like teaching a cat to fetch; challenging, but not impossible. Picture this: You are at a crowd

Jul 4, 2024|13 Min Read

Shaping Customer Behavior on Shopify: Key Insights and Strategies

According to research, 700 million people worldwide use Shopify, and these Shopify partners earn $12.5 billion or more annually. Shopify users are increasing daily, and to maximize their profits, they use behavior analysis, which is important in today’s very competitive eCommerce market. Shopify customer behavior analysis allows businesses to target their ideal audience and customize their marketing campaigns according to the behavior analysis. This will enable users to provide the best experie

Jun 26, 2024|8 Min Read

A Guide to Improving User Experience with Session Replay Tool

We live in the wild world of the internet, where every click, scroll, and hover can feel like a small adventure. But let’s be honest, not all adventures are fun! Some are more like navigating a jungle without a map. But with the help of Session Replay Tool, the backend hero of the digital world. Imagine having a magical rewind button that lets you see exactly how users interact with your website. It’s like having a CCTV for your web traffic, minus the creepy factor. This tool is here to turn tho

Jun 20, 2024|10 Min Read

Top 8 Session Recording and Session Replay Tools: A Complete Guide

Let's face it: staring at website analytics can feel like deciphering ancient hieroglyphics. You see numbers going up and down, lines wiggling this way and that, but pinpointing why users vanish faster than a free slice of pizza at a work meeting? That's a whole other story. Don’t worry, you digital detective! Session recording tools have become your secret weapon. By letting you see exactly how visitors navigate your site, you can identify those confusing click-through mazes and frustrating fo

Jun 11, 2024|5 Min Read

8 Best CTA Practices for Higher Conversion Rates in 2024

Who doesn’t want to optimize their website according to users' likes? But sometimes, lack of time and resource management hinders website makeovers. In this case, optimizing a website’s call-to-action (CTA) is an effective way to increase conversion rate and sales with minimal effort. CTAs are the buttons of the website that visitors click, and that leads to potential conversion. These actions give necessary information to the users, directly lead them to the cart (in the case of eCommerce busi

Jun 3, 2024|2 Min Read

riyo.ai WooCommerce Installation guide

Start with copying the tracking code of riyo.ai The first step is to obtain the riyo.ai’s tracking script to add to your website. The script becomes available once you have added the website URL you want to analyze. Note: If you are already using riyo.ai with an existing website (property), please add a new property from the top right side of your dashboard. Step 1: Click on the icon highlighted below in the Install tracking code section of the overview section to access riyo.ai’s tracking sc

May 22, 2024|12 Min Read

8 Best AI Tools For UX Designers To Know In 2024

Hey there👋! Are you a UX designer? Are you hunting for the perfect AI tools to ease your work? Then this article is for you! UI/UX design has undergone substantial changes recently, particularly between 202k and 203k. Today, designers are rigged with various AI tools that simplify the design process, providing glimpses of outcomes at every stage. These eight best AI tools for UX designers, including AI-based prototyping tools, enable designers to expedite their workflow while ensuring effectiv

May 17, 2024|10 Min Read

Top 4 Alternatives to Microsoft Clarity in 2024

This guide will help you to understand Microsoft Clarity and its top 4 competitors (riyo.ai, Hotjar, Lucky Orange, and Mouseflow) in-depth. After this, you will definitely need less time researching and choosing tools and more time focusing on what really matters: delighting your users and growing your business. To compare Microsoft Clarity with its competitors, you need to know about Clarity first, right? Let’s take a bird-eye view of Clarity. Microsoft Clarity Founded: 2020 Typical User

May 13, 2024|9 Min Read

Top 6 Smartlook Alternatives and Competitors in 2024

Emily, the founder of a cozy candle subscription service, was ecstatic. Sales were decent, but a nagging voice whispered, "room for growth." Her gut feeling was right. Customers were abandoning carts, and email click-through rates were stagnant. Determined to crack the code, Emily dived into user behavior analytics. The data was a revelation. Heatmaps showed customers getting lost in the product selection, while session recordings revealed the confusion around the subscription options. With the

May 2, 2024|8 Min Read

Top 10 Crazy Egg Alternatives and Competitors in 2024

Ever feel clueless about how people navigate your website? Like you built a maze and have no idea which paths are confusing? That's where User Behavior Analytics (UBA) comes in as your digital detective! Imagine UBA as a tiny spy on your website, watching how visitors explore. It sees where they click, how long they linger on pages, and even their mouse movements. By collecting all these clues, UBA shows how typical visitors behave. Think of it like this: you run a cool online toy store. UBA m

May 1, 2024|8 Min Read

Top 5 FullStory Alternatives and Competitors in 2024

Imagine seeing where everyone looks on your website or app, just like a hidden camera on your website that captures visitors’ navigation. Heatmaps in user behavior analytics do just that, but virtually! They are visual representations of how users interact with your digital product. Like a weather map, heatmaps use color to show high and low activity areas. Red areas show where users click the most, while cooler colors like blue indicate areas with less attention. Heatmaps are not just about cl

Apr 23, 2024|8 Min Read

Top 7 Lucky Orange Alternative In 2024

Understanding how users interact with your website is essential when discussing user experience (UX) and custom web designs. Session recording is a powerful tool that sheds light on this by capturing user journeys as they navigate your website or app by providing a visual record of clicks, scrolls, mouse movements, and even a complete user journey (excluding passwords for privacy reasons). This allows you to see your platform through the user's eyes, pinpointing areas of confusion, frustration,

Apr 17, 2024|12 Min Read

Top 5 Hotjar alternative tools for website analytics

Have you ever thought about how users navigate your website? Are they finding what they need, or looking for? Do they need help finding particular CTAs? Why did they abandon the carts? Understanding user behavior is essential for optimizing your website and boosting conversions. Hotjar is a user behavior analytics tool that uses heatmap tools and session recordings to show how visitors interact with your website. While it applies a behavior-based approach to website analytics, it has limitatio

Mar 28, 2024|7 Min Read

How riyo.ai Provides Behavioral Analytics With Unmatched Efficiency And Insight

Understanding user behavior is paramount for business success. But traditional analytics tools often leave us wanting. They can be cumbersome, inefficient, and fail to provide the actionable insights we crave. That's where AI steps in, revolutionizing the field of behavioral analytics with unmatched efficiency and unparalleled depth of insight. Imagine having a crystal ball that reveals your users' preferences, habits, and decision-making processes. Behavioral data is that crystal ball and hol

Mar 21, 2024|10 Min Read

7 Best Session Recording Tools To Understand User Behavior On Your Site

Have you ever felt unaware of how visitors experience your website? You might have a beautiful design and compelling content, but are users finding what they need and converting into paying customers? According to the survey, behavior analytics can improve sales growth by as much as 85% and enjoy gross margins of up to 25%. Moreover, behavior analytics helps companies achieve a range of objectives, the following image shows the same; (Image Source) This is where session recording tools come in

Mar 16, 2024|12 Min Read

The Power of User Behavior Analytics in Website Optimization

Imagine your website showing users what they want and speaking in their language with smooth navigation! This isn’t just a dream in the era of AI. You just need to have a well-structured and well-optimized website. But the question here is, how do you make this happen? Have you ever heard about “Users’ Need”? You just need to shape your pizza according to their plate so that you can understand their requirements and eliminate all the hurdles that affect your journey toward achieving targeted sal

Sep 19, 2023|5 Min Read

5 Best Live Chat Tools for Boosting Your Website's Sales

If you want to enhance your website's sales and customer experience, here are five top-notch live chat tools to consider.

Sep 11, 2023|4 Min Read

How to Use Heatmaps for Tracking User Engagement

Brands strive to create unmatchable user experiences for their audience. Let's explore how heatmaps can be used to track the user experience.

Sep 1, 2023|4 Min Read

How Heatmaps Can Be Used to Improve Conversion Rates

Heatmap enables businesses to analyze their website for user interactions. Heatmaps is the best tool to increase conversion rates.

Aug 17, 2023|6 Min Read

7 Best SEO Lead Generation Tips & Strategies

In this article, we have explored the best SEO strategies and tips to maximize SEO results.

Aug 9, 2023|4 Min Read

How to Qualify and Prioritize Your Leads

Lead prioritization is essential for maximizing conversions; learn how to prioritize your leads effectively.

Aug 2, 2023|7 Min Read

5 Website Elements That Increase Website Conversion Rate

Our guide will provide insights on what is CRO, optimizing a website for conversion rate, and, why your business should prioritize improving conversion rates, and practical tips on getting started.

Jul 28, 2023|6 Min Read

What is Lead Scoring? Basics and Lead Scoring Methods.

Lead scoring is an important method for qualifying leads to push them through the sales funnel for conversion.

Jul 25, 2023|5 Min Read

Improve Your Website With This Google Analytics Companion Tool

In this article, we introduce you to riyo.ai, the best Crazy Egg alternative tool to help you take your website optimization efforts to new heights.

Jul 21, 2023|10 Min Read

5 Best Heatmap Tools To Know In 2024

Understanding how customers interact with your website is essential to know to push sales and retaining them. Heatmaps are essential tools that help you by providing data on users' clicks, scrolls, and movements on your website. This data helps you to know user’s pinpoint and lets you know which page/element of your website attract users more and the areas they ignore completely. For an e-commerce website, these painpoints show the necessity of optimizing the website to improve conversion rate

Jul 20, 2023|8 Min Read

Heatmaps in e-commerce: How to increase product sales

Discover the importance of heatmaps in eCommerce and how it helps to improve product sales and website performance.

Jul 12, 2023|6 Min Read

Best Hotjar Alternatives to Improve Your Website Analytics

This article explores seven top-notch Hotjar alternatives that will take your web analytics game to the next level.

Jul 10, 2023|6 Min Read

What is Lead Tracking: Basics & Strategies?

Lead tracking is imperative for every business. Learn basis, strategies and tip for lead tracking.

Jul 4, 2023|6 Min Read

The 10 Best Zendesk Chat Alternatives for 2023

Looking for alternatives to the Zendesk customer support tool? Here are the top 10 Zendesk alternatives for businesses.

Jun 30, 2023|5 Min Read

Looking for a Lucky Orange Alternative? Check Out riyo.ai

Are you in search of reliable alternatives to Lucky Orange? Look no further! In this article, we will explore the top Lucky Orange alternatives.

Jun 27, 2023|8 Min Read

5 Ways to improve UX design with Heatmaps

Heatmaps are powerful tools for improving your website's UX. Learn how heatmaps are used to analyze website's user experience.

Jun 22, 2023|8 Min Read

10 Best B2B Lead Generation Tools For 2023

Here is the list of the 10 best lead-generation tools to help you streamline your lead generation and marketing efforts.

Jun 21, 2023|7 Min Read

How can Heatmaps be Used to Improve Conversion Rates?

Unleash the potential of heatmaps to skyrocket your conversion rates. Explore real-world use cases and boost your website's performance.

Jun 19, 2023|5 Min Read

5 Best Sitegpt Alternatives (Comparison 2023)

This article will delve into the top 5 alternatives to SiteGPT and discover their unique offerings.

Jun 15, 2023|6 Min Read

10 Benefits of Live Chat Tool For Your Business Website

Check the 7 most important benefits of live chat tools for your business customer service and learn the best practices for live chat software and how it works.

Jun 8, 2023|7 Min Read

Tips for Lead Nurturing and Closing Deals as a Small Business

Lead nurturing is an important aspect of any business. Learn about effective lead nurturing strategies to close more deals.

Jun 5, 2023|7 Min Read

How to Use Heatmaps to Improve Website SEO

Learn what heatmaps are and how they work. Discover different types of heatmaps and how they can enhance your website's search engine optimization.

Jun 1, 2023|7 Min Read

Lead Generation for Small Businesses: Tips and Tricks

Lead generation is essential for every business; here are some strategies for small businesses to get better conversions.

May 25, 2023|4 Min Read

Building Effective B2B Sales Funnels

Discover the key elements of building effective B2B sales funnels and how riyo.ai, an exceptional sales and marketing tool, optimize lead generation.

May 23, 2023|4 Min Read

B2B Lead Generation Strategies for Success

Boost your B2B sales with 10 powerful lead generation strategies. Drive targeted leads and maximize revenue.

May 18, 2023|7 Min Read

5 Advantages of Heatmaps for eCommerce

This article will explore five critical heatmap advantages and how they contribute to successful marketing campaigns.

May 16, 2023|5 Min Read

What is B2B Lead Generation? (Guide)

In this comprehensive guide, we will explore the concept of B2B lead generation and discuss the significance of using innovative tools like riyo.ai to enhance the process.

May 15, 2023|5 Min Read

5 Ways to Grow Your Digital Marketing Agency

This article includes tips and strategies to grow your digital marketing agency amid the robust competition in the market.

May 12, 2023|5 Min Read

The Future of Live Chat and AI: Current and Future Possibilities

Explore the current and future possibilities of live chat and AI in customer service. Discover how chatbots revolutionize communication, meet business objectives, and enhance customer experiences.

May 9, 2023|4 Min Read

Top 5 Lead Generation Trends for 2023

This article explores the top lead generation trends for 2023, including digital lead generation, account-based marketing, intent data, automation, and more.

May 2, 2023|8 Min Read

Top 10 Tools Every Digital Marketing Agency Needs 2023

Want to grow your Marketing Agency? Here are the 10 Best Digital Marketing Tools to help you scale in 2023 and learn why it is important for the business

Apr 24, 2023|8 Min Read

Live Chat: What It Is and Why Use It? [The Ultimate Guide 2023]

Learn how live chat support can benefit your business in the digital era. Read the importance of live chat integration to take your business to new heights.

Apr 20, 2023|6 Min Read

What is Heatmap? A Comprehensive Guide.

Learn how businesses analyze their website performance using heatmap. Read about different types of heatmap, including click, scroll, & move heatmap.

Apr 18, 2023|6 Min Read

What is Lead Generation? A Step-by-Step Guide

Learn every know-how of the lead generation process for an effective marketing strategy.

Jan 3, 2023|8 Min Read

How to Improve Sales & Marketing Communication Strategy?

Effective sales and marketing communication strategies can make a noticeable difference for your business. According to the statistics, companies that use a data-driven marketing approach are six times more likely to be profitable yearly. Moreover, personalized communication can deliver 5 to 8 times the ROI on marketing spend and increase sales by 10% or more. These numbers highlight a good communication strategy's impact on business success. A perfect communication strategy is important for Sa

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